Product display

ABSTRACT

A product display for selling household fixtures includes a display base, at least one wall provided adjacent the base, and a room mockup provided on said display base adjacent said at least one wall. The room mockup includes various display elements representing the household fixtures, and at least one of the display elements included has a set of alternate design features associated therewith. A selection pallet can be provided adjacent the room mockup. The selection pallet includes samples of alternate design features for the display elements.

TECHNICAL FIELD

The present invention is related to a product display for householdfixtures and a method of merchandising, the display including a roommockup having various display elements representing the householdfixtures included thereon.

BACKGROUND

Typically, household fixtures are sold in home improvement warehousesusing full size models. The full size models simulate, for example, theappearance of bathrooms, kitchens, utility rooms, or wet bars to displaythe various household fixtures being sold. However, such full sizemodels require relatively large amounts of retail space. Furthermore,alternate design features, such as choices for materials, colors,finishes, ornamentation, patterns, and textures, for the householdfixtures are not readily displayed. Usually, the household fixturesincluded in a particular full size model are coordinated oraesthetically matched with one another. As such, to display householdfixtures with alternate design features, it may be necessary to buildother coordinated or aesthetically matched full size models.

As such, there is need for displaying various household fixtures in arelatively compact space while simultaneously displaying variousalternate design features for the household fixtures.

SUMMARY

The present invention contemplates a product display provided to sellhousehold fixtures including a display base, at least one wall providedadjacent the display base, and a room mockup provided on the displaybase adjacent the at least one wall, where the room mockup includesdisplay elements representing the household fixtures.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a perspective view of the product display according to thepresent invention.

FIG. 2 is a front elevational view of the product display depicted inFIG. 1.

FIG. 3 is an enlarged view of a portion of FIG. 2 depicting a selectionpallet.

DETAILED DESCRIPTION

The product display according to the present invention is generallyindicated by the numeral 10 in the accompanying drawings. As discussedbelow, the product display 10 can be included in a retail setting to aida consumer in selecting the configuration of household fixtures. Thehousehold fixtures can, for example, include cabinets including uppers,lowers, and cabinet hardware, countertops, crown molding, and flooring.

As shown in FIGS. 1 and 2, the product display 10 includes three (3)room mockups generally indicated by the numerals 12, 14, and 16. Theroom mockups 12, 14, and 16 include various display elementsrepresenting household fixtures that illustrate the available choices aconsumer has when selecting the configuration of household fixtures tobe installed in the consumer's home. As such, the room mockups 12, 14,and 16 serve as compact representations of, for example, bathrooms,kitchens, utility rooms, or wet bars, and illustrate the choices ofdesign features (e.g., materials, colors, finishes, ornamentation,patterns, and textures) for the display elements available for selectionby the consumer.

The product display 10 includes a platform 18 and an L-shaped wall 20.The platform 18 includes a platform floor 22 and a riser 23 supportingthe platform floor 22, and the L-shaped wall 20 includes a first portion24 and a second portion 25. The platform 18 and the L-shaped wall 20 areconstructed with enough structural rigidity to allow the product display10 to be moved. As such, the product display 10 can be, as necessary,shipped to and repositioned in a retail setting without the need forsignificant onsite assembly.

The platform 18 and the L-shaped wall 20 define a display area 26 inwhich the room mockups 12, 14, and 16 are disposed. For example, each ofthe room mockups 12, 14, and 16 are positioned on the platform floor 22adjacent the first wall portion 24. As shown in FIGS. 1 and 2, the roommockups 12, 14, and 16 can be canted at identical angles with respect tothe first wall portion 24.

The room mockups 12, 14, and 16 are framed by backboard walls 30, 32,and 34, respectively. The backboard walls 30, 32, and 34 serve as abackdrop for the room mockups 12, 14, and 16, respectively, and can beadorned with indicia and/or pictorials to enhance the visual appearanceof the product display 10. As shown best in FIG. 1, the backboard walls30, 32, and 34 can have concave shapes allowing the room mockups 12, 14,and 16 to be partially nested therein.

A cornice 36 can be provided adjacent the top of the product display 10.As shown best in FIG. 1, the cornice 36 extends from adjacent a verticaledge 38 of the first portion 24 to adjacent a vertical edge 39 of thesecond portion 25 of the L-shaped wall 20. The cornice 36 serves topartially frame the display area 26, and, like the backboard walls 30,32, and 34, can be adorned with indicia and/or pictorials to enhance thevisual appearance of the product display 10.

The cornice 36 can be used in concealing lighting fixtures (not shown)used to spotlight the room mockups 12, 14, and 16. The lightingfixtures, like the above-discussed indicia and pictorials, can enhancethe visual appearance of the product display 10. The cornice 36 can alsobe used in supporting the room mockups 12, 14, and 16. For example,horizontal support rods 27 extend from the cornice 36 to the L-shapedwall 20. Furthermore, vertical support rods 28 extend from each of theroom mockups 12,14, and 16 to the horizontal support rods 27. Thehorizontal support rods 27 and the vertical support rods 28 can be usedto support the room mockups 12, 14, and 16 on the product display 10.

As discussed above, each of the room mockups 12, 14, and 16 includevarious display elements representing various household fixtures. Forexample, as shown in FIGS. 1 and 2, each of the room mockups 12,14, and16 include display elements such as flooring 40, cabinet bases 42, lowercabinet doors 44, cabinet drawer facers 46, countertops 48, uppercabinet doors 50, crown molding 52, and cabinet hardware such as, forexample, handles 54 and knobs 55.

Each of the room mockups 12, 14, and 16 include various display elementshaving various alternate design features to illustrate the choicesavailable to the consumer. The room mockups 12, 14, and 16 can each havedifferent overall appearances, and include display elements with designfeatures coordinated or aesthetically matched with one another. Asdiscussed above, the various alternate design features include choicesof materials, colors, finishes, ornamentation, patterns, and textures.As such, a consumer can select from the various alternate designfeatures for the various display elements to determine the ultimateconfiguration of the household fixtures to be installed in theconsumer's home.

For example, the choices of the design features associated with theflooring 40 include various materials, such as for example, woods,laminate, stone, tile, vinyl, and carpet, and the colors, the finishes,the patterns, and the textures associated therewith. The choices of thedesign features associated with the cabinet bases 42, the lower cabinetdoors 44, the cabinet facers 46, the upper cabinet doors 50, and thecrown molding 52 include various materials, such as for example, woodsand laminates, and the colors, the finishes, the ornamentation, and thetextures associated therewith. Furthermore, the choices of the designfeatures associated with the countertops 48 include various materials,such as for example, composites, laminates, stone, and tile, and thecolors, the finishes, the patterns, and the textures associatedtherewith. Also, the choices of the design features associated with thehandles 54 and knobs 55 include various materials, such as for example,metals and woods, and the colors, the finishes, the ornamentation, andthe textures associated therewith.

Various selection pallets 58, 60, and 62 are provided to furthersupplement the choices for the design features of the display elementsincluded in the product display 10. As shown in FIGS. 1 and 2, theselection pallets 58, 60, and 62 are provided adjacent the room mockups12,14, and 16, respectively, and can be attached to the upper cabinetdoors 50 thereof.

The selection pallets 58, 60, and 62 include various placards attachedthereto. For example, as best shown in FIG. 3, indicia placards 64 andfirst, second, and third design placards 66, 68, and 70 can be providedon each of the selection pallets 58, 60, and 62. The indicia placards 64can include advertising copy and explanatory materials regarding theselection of various alternate design features for the display elements.Furthermore, the design placards 66, 68, and 70 can include samplesproviding additional alternate design features of the display elements.

The indicia placards 64 and the design placards 66, 68, and 70 can bepermanently or removably attached to the selection pallets 58, 60, and62. For example, if removable, the design placards 66, 68, and 70 can beexchanged with other placards including further additional selectionsfor the design features of the display elements.

The design placards 66, 68, and 70 can, for example, include samples 72and 73 depicting additional alternate design features in the form ofalternate material selections for the cabinet bases 42, the lowercabinet doors 44, the cabinet facers 46, the upper cabinet doors 50, andthe crown molding 52. The design placards 66, 68, and 70 can, forexample, include samples 74 depicting additional alternate designfeatures in the form of alternate material selections for thecountertops 48. Furthermore, the design placards 66 and 68 can, forexample, include alternate handle selections 76 and alternate knobselections 77 for the handles 54 and knobs 55, respectively.

Given the various alternate design features for the display elementsincluded in the room mockups 12, 14, and 16 and the selection pallets58, 60, and 62, the consumer can conceptualize the appearance ofalternate configurations for the household fixtures, and select thedesign features for the household fixtures that comport with his or hertastes.

While in accordance with the Patent Statutes, only the best mode andexemplary embodiments have been presented and described in detail, it isto be understood that the invention is not limited thereto or thereby.Furthermore, this Detailed Description merely describes exemplaryembodiments and is not intended to limit the scope of the claims in anyway. Indeed, the invention as described is broader than and unlimited bythe described embodiments, and the terms used have their full ordinarymeaning.

1. A product display provided to sell household fixtures, comprising: a display base; at least one wall provided adjacent said display base; and a room mockup provided on said display base adjacent said at least one wall, wherein said room mockup includes display elements representing the household fixtures.
 2. A product display according to claim 1, wherein at least one of said display elements included in said room mockup has a set of alternate design features associated therewith.
 3. A product display according to claim 2, wherein said room mockup includes a set of said alternate design features for said display elements, wherein an alternate design feature of one set is coordinated with an alternate design feature of another set.
 4. A product display according to claim 3, wherein said alternate design features comprise materials, colors, finishes, ornamentation, patterns, and textures.
 5. A product display according to claim 1, wherein said display elements comprise at least one cabinet door, a cabinet drawer facer, and a countertop.
 6. A product display according to claim 5, wherein alternate design features available for said at least one cabinet door comprise materials, colors, finishes, ornamentation, and textures.
 7. A product display according to claim 5, wherein alternate design features available for said cabinet drawer facer comprise materials, colors, finishes, ornamentation, and textures.
 8. A product display according to claim 5, wherein said alternate design features available for said countertop comprise materials, colors, finishes, patterns, and textures.
 9. A product display according to claim 5, wherein said display elements further comprise flooring, a cabinet base, crown molding, and cabinet hardware.
 10. A product display according to claim 1, further comprising a selection pallet provided adjacent said room mockup, said selection pallet including samples of alternate design features for said display elements.
 11. A product display according to claim 10, wherein said samples include an alternate material choice for one of said display elements, an alternate color choice for one of said display elements, an alternate finish choice for one of said display elements, an alternate ornamentation choice for one of said display elements, an alternate pattern choice for one of said display elements, and an alternate texture choice for one of said display elements.
 12. A method of merchandising household fixtures, comprising: displaying a plurality of room mockups; including various display elements in each of the room mockups; representing the household fixtures using the various display elements; providing alternate design features for the various display elements; and selecting from the alternate design features for the various display elements to determine the configuration of the household fixtures being purchased.
 13. A method of merchandising according to claim 12, further comprising displaying at least one selection pallet including samples of the alternate design features for the various display elements.
 14. A method of merchandising according to claim 13, further comprising selecting from the samples of the alternate design features included on the at least one selection pallet to determine the configuration of the household fixtures being purchased.
 15. A method of merchandising according to claim 12, wherein the alternate design features comprise materials, colors, finishes, ornamentation, patterns, and textures.
 16. A method of merchandising according to claim 12, wherein the display elements include at least one cabinet door, a cabinet drawer facer, a countertop.
 17. A method of merchandising according to claim 16, wherein the display elements further comprise flooring, a cabinet base, crown molding, and cabinet hardware.
 18. A product display provided to sell household fixtures, comprising: a display base; a plurality of room mockups provided on said display base; and selection pallets provided adjacent each of said room mockups, wherein said room mockups include display elements having alternate design features associated therewith, and said selection pallets include samples for said alternate design features.
 19. A product display according to claim 18, wherein said alternate design features comprise materials, colors, finishes, ornamentation, patterns, and textures.
 20. A product display according to claim 19, wherein said samples include an alternate material choice for one of said display elements, an alternate color choice for one of said display elements, an alternate finish choice for one of said display elements, an alternate ornamentation choice for one of said display elements, an alternate pattern choice for one of said display elements, and an alternate texture choice for one of said display elements. 